Turning one-time buyers into repeat revenue.
We build and run the complete email and SMS system for DTC e-commerce brands. Flows, campaigns, segmentation and deliverability, handled end to end, so the channels you own become the most profitable ones you have.
Owned channels, done properly. €250k+ generated through email to date.
of total store revenue is what the average DTC brand attributes to email. Most sit well below it.
Klaviyo benchmark
of email revenue comes from automated flows, which make up just 5.3% of sends.
Klaviyo benchmark
in revenue generated through email for DTC brands.
Inboxx Media
Five phases. One operating system.
We treat email like a growth engine, not a side channel. Every brand we work with runs on the same five-phase system, built to increase lifetime value, drive repeat purchases and reduce your dependence on paid acquisition.
Research
We audit your entire email ecosystem: flows, campaigns, list health, segmentation and deliverability. We map out your bottlenecks and your biggest missed revenue opportunities before anything gets built.
Build
Based on the audit, we design a full email strategy tailored to your brand: the right flows, the right segments and a campaign calendar that matches how your customers actually buy.
Activate
We implement the highest-impact flows first, fix deliverability so your emails land in the inbox, and get the campaign calendar live. Revenue starts moving before the full build is finished.
Optimise
We monitor performance weekly and A/B test creative, send times, subject lines and segmentation logic. Underperforming emails are upgraded or retired. Nothing sits still.
Scale
Once the foundation is compounding, we deepen segmentation, grow the list and expand the calendar, making email the most profitable channel your brand owns.
Retention starts in the inbox.
We handle everything from strategy and flow architecture to campaign creation, execution and reporting. It's retention, done to a world-class standard: email and SMS, and nothing else.
The flows we build
- Welcome seriesfirst purchase
- Abandoned checkoutrecovered revenue
- Browse abandonmentintent captured
- Post-purchaserepeat purchase
- Win-backlapsed customers
- Sunset & list hygienedeliverability
Everything handled
- Campaign calendar & planning
- Copywriting
- Email design
- Segmentation strategy
- A/B testing
- Deliverability
- List growth
- Weekly reporting
98% of texts get opened. Most brands send none.
Email carries the depth. SMS carries the urgency: texts get read within minutes, on a list you own and no algorithm controls. We run it as a layer on top of your email system, off the same segments and the same calendar, reserved for the messages that can't afford to sit unread.
The SMS flows we build
- Welcome offer + expiry reminderfirst purchase
- Cart & checkout recoveryrecovered revenue
- Browse abandonmentintent captured
- Win-backlapsed customers
Short by design. SMS flows that try to do email's job get unsubscribed from.
How we keep it profitable
- One to two campaign sends per week, never morelow unsubscribes
- Short, text-only messagescost control
- Launches, drops, restocks and offers onlyevery send earns
- Consent and compliance built inTCPA & GDPR
- Sends targeted to engaged segmentsprotects the list
We run the channel. You run the brand.
Nine things we handle. Three things we need from you. That's the whole working relationship.
- Account setup
- Segmentation
- Campaign planning
- Flow structure
- Copywriting
- Design
- Scheduling
- A/B tests
- Reporting
- Monthly call
- Approval
- View reporting
That's it. You'll always know exactly what's being sent, to whom, and what it made.
See where your retention is leaking revenue.
We'll go through your account and hand you a clear picture of what's working, what's broken and what it's costing you. Findings first, sales pitch never.
No obligation. The findings are yours to keep, whether we work together or not.
- Every flow, reviewed against what it should be making
- Campaign performance and calendar gaps
- Segmentation and list health
- Deliverability and inbox placement
- Whether SMS would pay for itself on your list
- The three changes worth making first
Frequently asked questions.
How is Inboxx Media different?
We are not a generalist marketing agency. We specialise exclusively in email and SMS for e-commerce brands. Our strategies are rooted in direct response principles that have generated over €250k for our clients. We move fast, communicate transparently, and obsess over results that actually impact your bottom line.
What services do you offer?
Full end-to-end retention management specialising in email and SMS. That includes strategy, flow buildouts, campaign creation, design, copywriting, ESP implementation, segmentation, deliverability management, and ongoing optimisation. We handle everything so you can focus on running your brand.
Why SMS as well as email?
Because they do different jobs. Email carries the depth: education, storytelling, longer offers. SMS carries the urgency: texts average a 98% open rate and get read within minutes, which makes them unbeatable for launches, restocks and expiring offers. Run off the same segments and the same calendar, the two channels compound instead of competing. And we keep SMS deliberately restrained, one to two sends a week, so your list stays an asset instead of an annoyance.
Who do you work with?
We exclusively partner with ambitious 6–8 figure e-commerce brands who are serious about building long-term customer relationships. We're selective about our partnerships because we focus on delivering exceptional results rather than working with everyone. If you're below our minimum, schedule a call anyway, we'll provide valuable insights and may be able to work together as you scale.
Do I need to be on Klaviyo?
We work mostly with Klaviyo. If you are on another platform and considering a switch, we will manage the migration. If you are on another platform, we will have a conversation on if it makes sense to stay or move.
How much is your service?
Once approved as a partner, we offer flexible engagement models tailored to your specific needs:
- Flat retainer for complete retention management
- Percentage model with smaller retainer + percentage of retention sales
Pricing varies based on what services you need, your growth goals, and the size of your list. During your strategy call, we'll discuss the best investment structure for your brand's objectives and current situation.
How do we get started?
Book the free audit. We review your flows, campaigns, segmentation and deliverability, then walk you through the findings on a short call. If it makes sense to work together, we'll say so. If it doesn't, you keep the audit.